How to Become a Brand Ambassador

Many companies are hopping on the brand ambassador bandwagon. A brand ambassador represents a company and its mission. They personify company values and identity. Companies task brand ambassadors with the responsibility of promoting their business and products by putting them in touch with the customer base.

Some brand ambassadors are everyday customers endorsing their favorite companies for possible recognition, compensation, or free brand “swag.” Other brand ambassadors are employees of the company spreading brand awareness through word of mouth.

Some brand ambassadors work events for particular companies while others endorse the company through social media and blogging. Social media brand ambassadors, or SMBAs, promote via social media channels such as Facebook and Twitter. Online brand ambassadors can increase website traffic. As much as 2 to 3 percent of daily traffic originates from ambassador pages, found Maker’s Row. Taking advantage of social media’s reach is a must for any company trying to reimagine their brand.